13 clever ways to get more Instagram comments

13 clever ways to get more Instagram comments

In June 2016, Instagram announced that it was changing its algorithm to show users the content they cared about first, regardless of when it was posted. This could make it harder for social media marketers to see organic Instagram posts because most users are missing 70% of the content in their feeds.

Shortly after Facebook began prioritizing posts from users’ friends and family in 2018, Instagram followed suit. Its algorithms have begun to prioritize brands and advertising less heavily.

But brand posts with natural engagement can sometimes defeat these algorithms. There are a few factors that affect a post’s ranking on the Instagram feed and the number of Likes and comments obtained from a post is one of them. Here’s what matters when it comes to ranking on an Instagram user’s feed:

  1. The number of likes and comments of a post
  2. If that user has interacted with your content in the past
  3. How recently you posted

If your organic Instagram posts get engagement from your followers, create a positive feedback loop – the more people like and comment on a post, the more likely it is to appear in the Explore tab, where users who aren’t following you already can check yours. popular content.

Before moving on to strategies for attracting more comments, there are a few things you need to do:

Make your account public.

Make sure new followers can find your content by opening your account. Switch to your profile, tap the Settings gear icon in the top right corner, and move the Private Account button to the Off position.

Enable push notifications.

Turn on push notifications so you can quickly reply or like your followers’ comments. Remember, the more users interact with your account, the higher up their feeds your content will appear.

Navigate to your profile, tap the Settings gear icon in the top right corner, tap Push Notification Settings, and choose which Instagram actions you want to be notified about.

Curating engaging content.

People won’t comment on uninteresting content, so enlist a team member to handle Instagram content scheduling and editing, but open it up to a larger team to get you different photos, videos, and ideas to keep your Instagram feed fresh and interesting .

Develop an Instagram editorial calendar.

Find an Instagram posting cadence that works for you, and we recommend posting no more than once a day. Remember, timing is a factor in the algorithm, so you don’t want early-day posts to get lost in the shuffle. Download our social media content calendar to keep track of what you post on other social platforms so it doesn’t get repetitive and covers all your bases.

Now that we’re all on the same page, let’s dive into strategies for getting more comments (and likes) on Instagram.

13 ways to get more Instagram comments

1. Host a giveaway or contest.

A fun and easy way to get followers to comment on your Instagram posts is to host a contest or giveaway on Instagram. You could post on Instagram to promote the contest, then ask users to enter by commenting on your post. You could make your contest a one-week campaign, where users have to comment every day. You could even embed user generated content (UGC) and ask followers to post their photos and tag / mention your brand in the post.

2. Host an Instagram takeover.

Instagram acquisitions are a fun way to get new content on your Instagram and to work with peers and influencers. They are also a smart way to generate more engagement on Instagram.

Acquisitions involve an Instagram user taking on another’s feed, usually for a day, and posting from their point of view. Acquisitions are often made from the point of view of:

  • A collegue
  • An influencer
  • Another organization in your industry

These acquisitions help generate more comments on Instagram whether they’re taking place on your account or you’re taking over another account.

3. Ask users to participate in comments.

An easy way to get more Instagram comments is to ask them.

Post content on Instagram that lends itself to sharing and ask users to answer a question or tag their friends and colleagues in the comments. It’s a fun and easy way to interact with your audience, and it also helps you garner more comments.

Here’s an example of an Instagram post we shared where we asked our followers a question. You can caption posts with simple questions like “Agree or disagree?” or “What’s your advice?” to solicit answers and earn more comments.

4. Post something funny, surprising or provocative.

In a study on what makes content go viral, research revealed that some of the Internet’s most viral moments also provoked high-arousal emotions. Among the most common were posts that created anticipation, surprise the viewer and provoke curiosity and uncertainty. Emotions that sparked feelings of joy were also among the most common, so think about the content you might be sharing on Instagram that makes people feel so strong that they have to comment on it.

Is there any content you could post about a surprising fact, happy time, or intriguing industry trend? It doesn’t even need to be specifically about your brand – content that is fun to a large audience will likely attract more comments.

It can even be silly – here’s our teaser video for our April Fool’s “gorilla marketing” that got a lot of attention – while creating anticipation and a sense of surprise.

5. Post videos.

Time spent viewing videos on Instagram increased by 40% in 2016, and users can now post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video and make sure it’s intriguing. Your audience wants more video content, especially on social media, so if you share something compelling and ask viewers to comment on it in the caption, they most likely will.

6. Use relevant hashtags.

When you post your content with relevant and popular Instagram hashtags, your posts appear in searches for those hashtags and on the Explore tab. In fact, posts with at least one hashtag typically get over 12% more engagement. Influencers and interested users could comment organically when they see you talking about topics they are interested in, or you could combine some of the strategies above to generate engagement.

Ask followers how they celebrated #SundayFunday, acknowledge a #ThrowbackTh Thursday, or use one of the hundreds of hashtags relevant to your industry or content to engage new audience members in the conversation.

7. Post at the right time of day.

There is a lot of debate about the best time of day to post on social media, and that’s because the answer varies depending on your industry, your followers, and the type of content you’re posting.

Our best advice is to test your engagement rates on Instagram when posting at different times throughout the week and determine your posting schedule based on the results.

Whether it’s bright and early on Monday morning or later in the afternoon, try to figure out when your followers are most willing to stop and leave a comment to maximize your post engagement each day. Use a social media content calendar to keep track of your schedule and results.

8. Post photos of people’s faces.

Let’s face it: selfies are fun. And as it turns out, they’re also useful for your Instagram strategy.

An analysis of more than 1 million Instagram posts from the Georgia Institute of Technology and Yahoo Labs found that posts with human faces are 32% more likely to attract comments and 38% more likely to collect likes. .

There isn’t a lot of information on the because that is it, but the researchers suspected it was partly because faces are effective sources of non-verbal communication that people respond to, even as children.

Post Instagram content with selfies, group photos, and candid photos and see if your audience likes the human side of your brand too.

9. Post photos of animals.

There isn’t much research to support this, but you know as well as I do that animals on social media are powerful. Animals have been popular on the web for a long time, and animal influencers can make as much as human influencers on Instagram.

Whether you have pets in your office or a cute picture of a colleague’s pet, try posting lighter, funnier content on Instagram accompanied by a furry friend to see if your audience likes to comment on animals too.

10. Respond to the comments you receive.

Just like other forms of social media, replying to comments can give your audience a sense of community and make it seem like you’re actually interested in what they have to say. When users receive a comment in response, they may continue the comment thread.

Additionally, when others see that your account is replying to comments, they may also comment on the post to join the discussion or ask a question about your post.

11. Use relevant emojis to make captions catchy.

While hashtags work to drag your post into searches, emojis will gravitate people’s eyes to your captions. More attention to captions could mean more engagement, comments, and likes for the post overall.

When using emojis, make sure they make sense for what you’re posting and look appropriate for your business. Two to three emojis can be colorful and interesting, but don’t overdo it with too many of them.

12. Publish more frequently.

Like many other social media platforms, posting more frequently will make your account active and up to date. If you post only once in a while, your posts could be choked by others in the Instagram feed.

If you post regularly and at optimized times of the day, more people will see your posts. This could result in more people following you and eventually commenting or reacting to your regular posts.

13. Promote a future Q&A and ask fans to comment with their questions.

Now that we have features like Instagram Stories and IGTV, we can host and promote live questions and answers that could be posted with these tools. If you’re planning on interviewing someone via a live feed, post some standard posts to promote the event.

For each promotional post, ask users to comment with a question they would like to ask the person being interviewed. Depending on the topic of the interview, you may see a flood of user comments on questions. Along with more comments, this strategy will also allow your followers to feel like they are directly engaged and contributing to your content.

Involvement is key

Likes, comments and video views are valuable on Instagram because they affect the position of your posts in the feed. Also, your content will be discoverable in the Explore tab if a lot of users interact with your posts, so try these methods to attract more responses on Instagram.

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