Amazon will shut down the historic ranking site

Amazon will shut down the historic ranking site

Amazon announced Wednesday that it plans to shut down its global website ranking system and competition analytics tool “,” which has been around for 25 years. is a subsidiary of Amazon and is widely known for its global ranking system which uses its partners’ web traffic data to list the most popular internet companies.
Google traffic analysis on

In addition to the global website ranking system, Amazon’s also offers a full suite of SEO and competitor analysis tools with its paid subscriptions.

In a new support document, Amazon he claims which will discontinue the platform in May 2022 and no new monthly stats will be released in the future.

“Twenty five years ago, we founded Alexa Internet. After two decades of helping you find, reach and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022. Thank you for having us as your go-to resource for content research, competitive analysis, keyword research and more, ”the company said.

Amazon has already stopped offering new subscriptions, and customers with existing subscriptions will continue to have access to Amazon’s data and SEO tools.

Existing subscriptions will remain active until May 1, 2022 UTC and access will be revoked after expiration. Likewise, Amazon’s APIs will be retired on December 8, 2022.
Organic traffic down from, courtesy of Semrush

According to data from Semrush, an online visibility management SaaS platform,’s organic traffic is steadily declining, so it’s possible that Amazon is abandoning the service due to a significant drop in its popularity.

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