Each social network makes it clear how to put a link in your bio on their platform, except Instagram.
Twitter allows you to tag other handles in your bio. LinkedIn gives you the ability to connect to your employer’s official page. Facebook allows you to tag a variety of different businesses, pages of interest and people in the “About” section, so you can let your friends know who you work for, which brands you like, your alma mater, your sentimental status. and so on .
What about Instagram?
Until recently, Instagram didn’t give you much space to tag your profile with hashtags and profile handles – you could only link to the respective pages in the photo captions. Websites were the only types of links you could include in your bio (hence the common phrase “link in bio”).
What does “link in bio” on Instagram mean?
If an Instagram user addresses their audience with the phrase “link in bio”, it means that they are directing them to go to the bio section of their Instagram profile to access the clickable URL of the website they are promoting.
“Link in bio” is essentially a call to action, promoting more information available outside of Instagram’s parameters.
But Instagram recently gave us two new features: linkable profiles and hashtags, right in your bio. Now you can add them along with the link to your website.
How to add a link to your Instagram bio
- Open your Instagram mobile app.
- Visit your profile by tapping the person icon at the bottom right.
- Tap “Edit Profile” at the top of the screen.
- Write a custom description in 150 characters or less.
- Add a short link to your website in the form of yourdomain.com.
- Add links to other profiles by tapping “@” followed by the profile handle.
- Add hashtag by tapping “#” followed by the hashtag you associate with.
- Tap “Done” to save your bio.
Note: the instructions above apply to the latest version of Instagram – 37.0 on iOS. You can also edit your bio on the Instagram website by logging into your profile and clicking on “Edit Profile” next to your name.
In the screenshot on the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to an image caption. On the right screen, you’ll see a person’s profile that uses hashtags, profile links, and websites in their bio.
Things have changed on Instagram in recent times and you now have options to link to other pages you identify with right under your Instagram profile picture. However, please note that users who do not want their profile tagged in the bio of others can choose to deselect themselves.
It is best to reserve this space for accounts that you know would agree with the association you are creating.