Dwayne The Rock Johnson is no longer the king of the Instagram ring. Although the Black Adam star has an astronomical number of followers on social media, he fell from the top earning spot on Instagram when 2022 took over. Who ousted the Rock from his throne? The answer may surprise you.
According to Hopper’s Instagram Rich List , Dwayne Johnson was the second highest paid celebrity on the popular social media platform at the end of 2021. If one of the biggest movie stars in the world wasn’t number one, who was it? That distinctive honor belongs to none other than Cristiano Ronaldo (@cristiano). The native Portuguese is considered by many to be one of the best footballers in the world. While a professional athlete might not seem like the obvious Instagram ruler, Cristiano Renaldo definitely has celebrity credentials.
In addition to his stellar football stats, Cristiano Renaldo’s Instagram account boasts some pretty impressive numbers. He is the most followed individual on the platform, with over 390 million followers as of January 19, 2022. Hopper reports earning around $ 1.6 million per Instagram post, beating Dwayne Johnson’s $ 1.5 million number. Income is enhanced by brand partnerships and promotions. He considers that Cristiano Renaldo usually posts at least three times a week and can earn at least $ 19 million a month. Not too run down, right?
Cristiano Renaldo and Dwayne Johnson aren’t the only celebrities who have banked on Instagram in the last year. Perhaps unsurprisingly, pop singer Ariana Grande (who has just been cast in the highly anticipated film Wicked) and reality star-turned-business tycoon Kylie Jenner took third and fourth places respectively. Selena Gomez prevented Kim Kardashian from entering the top five (keeping her streak on social media ), although Keeping Up With the Kardashians star and her half-sister Kendall Jenner are both in the top 10. All members of the Kardashian clan, including Khloe and new boyfriend Kourtney, are in the top 20 most followed accounts.
What drives these numbers? Many celebrities seem to skyrocket their stats through brand promotions. The Kardashians in particular are famous for advertising their businesses to their followers. Kim Kardashian regularly advertises for her insanely popular modeling apparel brand SKIMS, while Kylie Jenner is often spotted using her Kylie Cosmetics beauty products in fan-focused demonstrations. Other celebrities promote other brands: Cristiano Renaldo has promoted brands like Clear Hair Care, MEO and Herbalife, while Dwayne Johnson regularly marries products like Zoa energy drinks (he’s doing a live stream of Zoa on Instagram as I write this).
Regardless of whether Insta’s top earner is Cristiano Renaldo or Dwayne Johnson, social media platforms give these celebrities the opportunity to connect with their fans and take some money at the same time. Now it’s a good deal.